Are You Questioning Whether You Should Hire a Content Writer?
If you’re reading this then it’s likely that someone has been hounding you to hire a content writer to help with your online business. Perhaps its a colleague or a friend (or more likely, a writer who wants your business) in any case, they’re right.
Unless you’re an experienced writer with plenty of spare time to dedicate your web-content writing, then there’s no reason why you shouldn’t hire a professional. It’s no different than paying a professional accountant to help with the books. However, we do understand why so many people shy away from it. That’s why we’re going to explore 5 (of many) reasons why hiring a content writer will be worth your time.
Why Hire a Content Writer? – Let’s Look at the Facts
Google rewards websites with high-quality content, – that’s a fact, it’s a thing we can’t deny…like the fact that I will love you till I, – *ahem* Sorry about that, I lost me’self for a moment there. But yes, going back to the facts; all of the content that is related to your online business is important. Whether that’s a social media update, the quality, depth and keyword frequency of your Home page content or a simple blog post like this one; every single word counts.
So, not only do you have to look at the overall flow and readability of a piece of writing for the sake of your target audience, but Google as well. Search Engine’s are looking for the most ‘relevant’, ‘competent’ and ‘convenient’ candidates when ranking websites for a particular search. This means that simply having a pretty looking website with a brief ‘About Us’ section, isn’t going to cut it, – Not if you want to steam ahead of your competitors and start dominating the search results.
1 – You Don’t Have Enough Time
Don’t be that new business owner who ends up having a nervous breakdown because they’ve been trying to juggle everything at once. We appreciate that you take pride in having built something for yourself, but there comes a time when you need to start delegating and outsourcing tasks that you really don’t need to be troubling yourself with.
People don’t understand why they’re not thriving online when it’s quite simple; they don’t have time to be writing regular blog posts, article submissions and social media updates as well as running their business, doing the books, taking their children to school, spending time with the other half, cooking dinner and trying to have some small measure of a social life.
In both business and in life, time is our most valuable commodity, so – why stress about trying to save as much money as you can, when it’s time that you should be worried about.
2 – Content Writing is an Artform
OK, so that might be a bit of a stretch, but there’s a lot more to it than simply writing generic information. When you hire a content writer to assist you, you’re investing in high-quality, industry relevant content. Content that communicates with your target audience.
There’s an element of artistic precision that is required when placing keywords and search phrases within a piece of text without over-doing it, spoiling the flow or forcing a topic. In addition to that, making a piece engaging or worth-reading is no simple task. Especially when you’re talking about a particularly boring subject! You might get excited about fascia and guttering, but you’re more than likely the only one that does.
3 – A Quality Content Writer Can Offer a New Perspective
When you take on a content writer to help you out, there’s a good chance that they’ve had little to no experience in your industry. They likely will have written something about similar products or services, but they certainly won’t have the expertise that you will. That being said, a fresh perspective is always a healthy one, – particularly when you consider that writers are consumers too.
I’ve written for a wealth of different industries and I’ve learned an awful lot. This regular acquisition of knowledge translates wonderfully into my writing because I am constantly thinking of new ideas and perspectives to bring to the table.
4 – Keep It Fresh & Authentic
Online marketing, SEO & quality content writing is about keeping it fresh and authentic. If you want to work your way to the top then you’re going to have to get in the race. Understand that it’s a marathon, one which requires you to keep running! So, by hiring a content writer, you’ll be investing in frequent content which will be fresh and up-to-date.
Again, there’s no good having a pretty website if it’s stagnant with very little going on. Keep your audience engaged with regular blog posts sharing industry relevant information; Entice customers through to your website using expertly-crafted social media posts which are simply too hard to resist; and build a reputable brand image through the power of words.
Don’t make the mistake of thinking that a few Tweets a month is going to be enough. If you want your small business to take off, you’ve got work to do.
5 – It’s Cheaper Than You Think
If you want to hire a content writer, you can do so for next to nothing. Of course, if you want to hire the best, it will cost you a little more. Just as everything in life, you get what you pay for. Just don’t be fooled into thinking that paying the same for your content writing as you would a Big Mac Meal is going to get you anywhere.
When it comes to content writing, you have to speculate to accumulate, it’s as simple as that. Of course, if you’re a small business and you’d like to explore such services without breaking the bank, you can see results with a smaller investment. But it takes time. – Then as your business begins to grow (which it invariably will) you’ll be able to ramp it up and start investing more.
Want to Know More?
If you’ve got any questions either leave us a comment below or get in touch.