Web Content Writing: Outsourcing VS In House / The Pros & Cons

Web content writing is certainly not the most exciting of subjects, though it’s paramount for running a successful online business. The simple reality is that if you want to succeed and establish yourself online as a leader in your industry, you’re going to need the content to back that up. This means regular blogs, articles, social media posts and more.

So, how do you go about meeting those requirements, establishing your authority and securing a good footing in the marathon that is SEO? (Search Engine Optimisation) Do you take the burden on yourself and try to find the time within your busy schedule? Do you hire an in-house writer to take care of it all for you? Or should you outsource your writing to an agency? In this post we’re going to explore the pros and cons of each in order to determine which is best (Pro Tip: Save time, don’t bother reading this article and outsource your writing to us;)¬†

All joking aside, this post will invariably come across as a little biased in favour of outsourcing your content writing work. After all, this is what we do. That being said, the decision is (obviously) ultimately yours and its very much down to your own discretion. If you need us, we’ll be here. In any case, we hope that this post is useful to you and that it can help you make a well-informed decision as to how you’d like to proceed with this aspect of your business.

Do It Yourself

Web Content Writing - Workaholic

Web content writing can be fun, but only if you’re good at it. Have you ever seen somebody get excited about solving an algebra equation? It doesn’t happen often, though if you’re good at maths and you love a bit of problem solving, you’ll lap it up. The same applies to writing; some people are naturally gifted with writing and enjoy the process. – Whereas to other people, whose strengths lie in other areas, well, they couldn’t think of anything worse.

So, where do your strengths lie? If you are a decent writer and you enjoy it, then by all means you should get involved and create regular blog posts for your website. But, how much free time are you actually prepared to dedicate to it? Do you understand just how much content you should be pumping out in order to get ahead of the competition? Are you familiar with keyword research, how to place them carefully within an article and how many characters should be in a meta description? Do you know what a meta description is? – That’s not to sound patronising, but to highlight just how much there is to it (and that was only scratching the surface)



Hire an In-House Writer/s

Web Content Writer - NY Times In House Team

Some people turn to hiring an in-house writer or having a dedicated team. This can certainly work at the higher end, particularly if you have the incentives in place to inspire your writers to earn their keep. But, consider this; can you afford to pay one or more individuals a full-time salary with all of the trimmings? Let’s take a look at the pros and cons:



Outsourcing to a Web Content Writing Agency

web content writer - doing it

You might have already guessed that this article is being written from the perspective of an agency…so, yes, there is a little bias. That being said, we’ll lay out the pros and cons all the same. Let’s take a look:




If you’re conscious about managing your time well, then you’ll likely have settled on either outsourcing or in-house. If you’re torn between the two then what does your gut tell you? We’ve laid out the pros and the cons for the 3 options, now it’s up to you to decide how you want to proceed. Perhaps the best course of action would be to get in touch with a few reputable web content writing agencies and short-list the ones that you take a shining to. Any reputable agency worth their salt would be more than happy to write a trial piece for you.

Then, take a look at what is involved with hiring an in-house writer. Have a look at overheads and consider how much the process would set you back. Consider potential candidates and then compare. In any case we wish you the very best of luck and hope that you make the most suitable decision for you and your business.

If you have any questions regarding our services, then of course, please feel free to get in touch with us at your convenience.