Believe it or not, there is such a thing as having too many key words. It’s a bad habit that people can develop; constantly typing in their relevant target phrases because they’re desperate to rank for them and to be deemed appropriate in the eyes of Google’s bots.

At Feel Content, we recognise the importance of finding the optimum amount. We do this by allowing the keywords to occur naturally throughout a piece of writing. We will not squeeze keywords in the sentence for the sake of it. If it works, it works. It’s as simple as that.

The reason we find this to be the most effective way of developing content, is because it appears natural not only to the reader, but to Search Engines as well.

It is possible to be penalised for keyword congestion, so it is definitely best to avoid it at all costs!