A Press Release is a journalistic piece of writing that reports specific information about an upcoming event, a new product, or any other note-worthy subject. Typically, a press release is related to a specific business or organisation and is submitted to various PR outlets with the hopes of being picked up by the media.
Of course, the media doesn’t run with every press release that is submitted. Unless you have something earthshattering to say or you are promoting an event that may benefit the community, though a press release is an incredibly valuable tool regardless.
A well-written press release is effective from an SEO perspective, particularly if you produce them regularly (where appropriate), given that any high-quality content related to your business builds relevance and credibility for your brand.
Even if your press release doesn’t set the world alight, there’s still a good chance that it may be picked up by bloggers or Twitter and will surely reach your target audience regardless.