The organic results are what you will find when you type a search phrase into Google and are left with a list of links. Generally, the top 2 or 3 results are paid results which can be identified by the “Ad” next to the link itself. The companies that appear here have paid exclusively to rank for those particular keywords for a limited amount of clicks – where as the organic results will rank there permanently. (Unless they stop or slow down on their SEO, in which case their competitors may well overtake them, pushing them further down the organic rankings).  This is why our approach is so powerful.