Yes, entirely. In most cases we will naturally have to do a certain amount of research before developing your content, particularly if you’re in an industry that we are unfamiliar with. In this case we will read up on a given subject and come up with some ideas for a fresh article.

Naturally, there is a limitless amount of information on the internet and we almost certainly wont be the first to write about a subject. What is important is that the content is entirely unique, regardless of the subject. This is something that Google will recognise and reward you for.

There will be no copy and pasting, as we value your brand identity and will not permit you to be penalised for having duplicated content on your website.