The short answer? Absolutely! SEO for small business owners is equally as crucial as it is for large corporations—the only differences are budget, strategy, and scale. Don’t be frightened off just because there are big players out there with a seemingly endless marketing budget! It’s all about finding your niche and cultivating your brand/audience relationships. Read on to find out more about why you need SEO, and how it can greatly benefit a small business like yours.
Why have a website if nobody is going to see it?
There are 1,518,207,412 websites on the ol’ interwebs, according to Netcraft’s 2019 Web Server Survey. So, for every 5 people on the planet, there’s a website. Now, if you think that simply building a website and putting it live is going to improve your business, then you’re wrong. You have to keep working at it if you expect people to visit it. Let’s be honest, how many times have you found yourself on page 30 of a Google SERP (search engine results page), before settling on a site? I’d wager never.
Think of it like buying a fancy set of gym equipment and then sitting on your arse, wondering why you’re still unfit. You have to keep moving!
- Optimise it correctly: Most web designers can build an aesthetically stunning website, however, very few specialise in SEO. This means that most small business owners end up with a lovely website, that nobody can find. As a full-service digital marketing agency, we build websites from scratch with SEO in mind.
- Update it with regular content: Very few small business owners understand the importance of running a regular blog. In fact, most people don’t even have one installed on their site!
- Build links: Link building is arguably the most important aspect of SEO. You need other relevant and reputable websites to recommend you before Google will even consider ranking you.
Claim your free SEO analysis on our home page if you’re feeling a little out of your depth. We can take a look at your existing site and tell you exactly what needs to be done.
I don’t think that I can afford to pay for SEO
Your first mistake is seeing SEO as an expense, as opposed to an investment. Search engine optimisation, when done properly, is intended to increase the traffic going through your website, thus creating more sales. So, the question that you should be asking is: ‘how many more products / services do I need to sell each month, in order to justify my digital marketing budget?’ If you’re selling hot-tubs at £8000 a pop, then you can almost certainly afford £1800 a month on improving your online exposure.
The reality is, something is better than nothing, no matter how small. So, even if you can only afford a link or two a month with a couple of blog posts; it’s better than remaining stagnant.
It’s been said a thousand times before, though that doesn’t negate the fact that investing in SEO is very much like running a marathon (but don’t worry, there’s no actual running involved).
- You’ve got to be in it to win it
- You move at your own pace
- It’s much more daunting at the start line
- It’s a healthy practice that makes you stronger
Are you interested in search engine optimisation but you’re worried that you won’t be able to afford it? Get in touch with us today and we’ll make a realistic plan of action that suits your budget!
Begin your digital journey with local SEO
With the right strategy, you can experience some incredibly positive results. You just need to take a step back and ignore the bigger picture for now. For example, wanting to rank #1 for a high-volume search phrase with an awful lot of competition is not going to be the best use of your resources. Instead, you should start small by focusing on something a lot more specific, like a local search phrase that is relevant to your business.
As things start to pick up and you’re making more sales through local business, then you can look to expanding your reach further. You’ve got to take it step-by-step and be realistic about what can be achieved in the beginning—that, and you must be patient! These things don’t happen over night.
It’s also important to note that #1 isn’t the be all and end all either. Yes, the end goal is to want to be dominating for your most relevant, high-volume search phrases. However, there is money to made in the lower positions. You could be position 5 and still be killing it on sales, provided that your product descriptions are on point, your prices are realistic, and your brand connects with your target audience.
We specialise in SEO for small business owners
At Feel Content, we specialise in SEO for small business owners because we too, are a small business. The success of our clients is instrumental to our own, which is something that we take incredibly seriously. In addition to that, when dealing with small businesses, you’re dealing with real people. There’s something about the corporate world which doesn’t particularly interest us. Certainly, we have the resources and the ability to deliver results for high-profile campaigns, however, working on more personal, local, and mutually profitable partnerships suits us down to the ground.
Contact us if you’re interest in SEO for small business owners
If you’re a small business owner and would like to explore our services further, then please feel free to contact us at your convenience. It’s a scary step that requires much thought and consideration, so let us guide you through the motions at a pace that suits you.