Social media marketing tips to help get your campaign up and running

OK, so this might be the most contradictory piece I’ve ever written, given that we currently have 153 likes on our Facebook page; but that doesn’t negate the fact that we understand how to run a successful social media marketing campaign…it’s just having the time to do it.

Of course, this needs to change. I’m constantly harping on at you lot about the importance of content and social media marketing and yet we do very little for ourselves. I might even have to take my own advice and hire a content writer to help us with it!

Anyway, without wasting any more of your time rambling on about our failings, let’s look at how we can help you to succeed, instead:

Social Media Marketing infographic
Own Your Social Media Marketing

1 – Start by planning your approach thoroughly

I know that planning is a dirty word, but it’s important all the same. A carefully crafted strategy is essential for building your social presence and gaining genuine, ‘convertible’ likes.

So, how do you go about putting together a plan of attack?

Set realistic goals

And by goals, we mean looking a little further than likes and retweets. You must focus on real, measurable goals (i.e., how many of those likes are converting into customers?) 

Run an honest self-audit

Look at where you are at the moment. How many social media platforms are you established on?

Who are you already connected to?

How does you status compare to your competitors and what channels can you engage in to reach your audience more efficiently?

Set up new accounts & brand accordingly

Think carefully about which social media platforms are going to work best for your business model.

Set up any relevant accounts and complete them in accordance with your existing ones.

Make sure that all information is correct and that you are creating a clearly, branded network.

Do your research (stalk your competitors)

You shouldn’t outright copy your competitors, but that doesn’t mean that you can’t draw inspiration from them.

Do your research and look into the types of content that your competitors are sharing. How are they engaging with your audience?

Next, think up fresh and exciting ways to apply these methods!

Fill out a social calendar

If you want to stay organised, then what better a way than by keeping a social media calendar? You can schedule your tweets, Insta and FB posts which will help you to maintain a steady pace.

Trial and error

Allow your strategy to evolve over time by running regular tests and analysing the performance of your content.

This will help you to refine your approach and get the most out of each interaction.

Social Media Marketing Plans
A thorough plan is essential for success

2 – Identify which social media platforms will be best for you

Certain social media platforms will be better suited to your industry. For example, if you specialise in fashion, or organic skincare products; then Instagram is going to be your rock.

Twitter on the other-hand might be better suited to more literary / journalistic areas. Facebook is a rather even playing field. Again, do your research and determine which platforms are going to work best for you.

That being said, just because you think something might not work, find a way to make it. For example: Feel Content specialise in writing and content development. It’s not exactly the sort of industry that you would expect to thrive on Instagram. – To get around this, we have been putting together “Word of the Day” imagery with a beautiful quotation to go with it. This approach is in keeping with the visual appeal of Insta, whilst maintaining our ‘wordsy’ brand image.

Social media marketing - Facebook logo
Which social media platform is best suited to your industry?

3 – Know your audience

The best way to engage with your audience effectively is to understand precisely who they are. A great method is to ‘paint a persona’ for your audience.

Who are they? How old are they? Where do they live? What are they likely to do for work? What are their interests? How much money do they earn?

Be realistic about who is going to connect with your brand and you’ll better understand how to inspire them!

Social media marketing network - audience
Who do you think you’re talking to?

4 – Marketing your products or services on social media is a fine art

You don’t want to overdo it when it comes to selling your products through social media. Predominantly, you should use it as an opportunity to engage with your audience and to enrich their lives with relevant and inspiring content.

If you can pull that off successfully, then the conversions will take care of themselves. That being said, you should throw out the occasional deal or advertisement to reel your followers in.

5 – Do not underestimate the power of pictures, videos and info-graphics

Find the right balance and implement a visual aid where possible. If you want to send out a message on Facebook, accompany it with an image.

Your audience are much more likely to engage with visual content than they are written. If you’re doing a “how-to” blog post, why not accompany it with a video as well? Try to cover all bases.

The bigger the net, the more fish you’ll catch.

Social media marketing infographic
Use powerful imagery to enhance your point

6 – Focus on variety over volume

It’s all very well knocking out 20+ posts a week if it’s a whole lot of the same stuff and is of low quality. The key to a successful social media marketing campaign is sharing a variety of well-optimised content.

Yes, it is good to have a bit of consistency, but try to spice things up in order to keep your audience engaged. Take your time, proofread your work and make sure that everything is in order before sharing it with the world!

7 – Respond to your audience as regularly as possible

It’s important to mix with your audience on social media. In fact, isn’t that what it’s all about? Join in on discussions, ask people for feedback and share as much information as you can. The idea is to enrich people’s lives, whilst bolstering your brand image in a friendly, professional and attentive light.

Social media marketing - connecting with your audience
Find your voice and then use it to connect with your audience

8 – Stay up-to-date with any relevant trends

The more relevant the content you share, the better an impact it will have. By keeping up to date with the current trends, you will have an easier time of keeping your audience enthralled by your social presence.

#ProTip – Take advantage of the services available to you

This is the big one and something that many people fail at. Take us at Feel Content as the perfect example as to why you should invest in help.

If you don’t have time to focus on your social media marketing because your days are too busy doing what you do and attending to your own clients and customers; then you must hire assistance.

Just because you can’t do it yourself, it doesn’t mean that it shouldn’t get done!

For example: you could either find content writers to help you, or invest in social tools that will enable you to schedule posts, manage them easier and significantly cut down the amount of time spent on social media.

Social media marketing time management
Time is money, so spend yours wisely

Summary

The most important step to take right now is to be realistic about how much free time you have available.

If you feel as though you can comfortably dedicate at least 10+ hours a week to your content development and social media management then do it.

If you don’t, then you need to look at how much of your monthly budget you can afford to invest in your social media marketing.

A great way to rationalise this is to think about how many ‘clicks to customers’ you will need each month to cover the costs of a campaign.

Don’t be afraid to spend money, if it means expanding your online presence and interacting with your potential customers. You have to speculate to accumulate right? So, provided that you do your research and roll with the right people, it won’t be money spent, but invested.

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Cheers

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